Reference publication celebrates its 10-year anniversary

Reflectmagnifying glass

Schaan, Liechtenstein – 2 July 2014

New issue of Reflect magazine published

In time for the company’s international symposium in London, Ivoclar Vivadent published the new issue of the renowned specialist magazine Reflect, 2/2014. For the last ten years, Reflect has offered dental professionals throughout the world a platform for debate and exchange.

As expected, the anniversary issue offers once again high-quality case presentations by international experts. The range of topics covered in this issue ranges from dental photography, dentistry and dental technology to the elements of successful teamwork between the dentist and the dental technician. Prof. Dr Daniel Edelhoff (Munich) and Dr Sergey Chikunov (Moscow) count among the high-class contributors.
At the same time, the 10-year anniversary was duly celebrated in the new issue. For one decade, Reflect has provided dental professionals with a platform allowing them to present their treatment solutions in detail. Reflect, which has originally been designed to promote the professional and interdisciplinary exchange of knowledge and opinions among dental experts, has become a dental publication with one of the highest circulations worldwide. Josef Richter, Chief Sales Officer at Ivoclar Vivadent AG and intellectual father of the magazine is pleased about this development: “Reflect has succeeded in establishing itself as reference publication for dentists and dental technicians.” Mr Richter furthermore states that the magazine meets the audience’s interest in reading about the solutions of individual treatment cases, the publication of which often forms the basis for intense debates. According to Mr Richter, the consistent boom in digital technologies and the tendency towards monolithic solutions, i.e. to fabricate prostheses and restorations made of one block, will represent hot topics in the future.

Reflect is published three times per year in seven different languages and with a total circulation of 66,000 copies. Dental experts, dentists and dental technicians can subscribe to the magazine free of charge on the company website. One article of each issue is also available as app. Furthermore, previous issues are accessible online.

About Ivoclar Vivadent
Ivoclar Vivadent, headquartered in Schaan, Liechtenstein, is one of the world's leading manufacturers of innovative material systems for high-quality dental applications. The company's success is based on a comprehensive portfolio of products and systems, strong research and development capabilities and a clear commitment to training and further education. The company has wholly owned subsidiaries in 24 countries, and it employs over 3,000 people worldwide. More information about Ivoclar Vivadent is available at www.ivoclarvivadent.com.