Programat: One step ahead for the past 40 years
Schaan, Liechtenstein – 10 October 2016
Decades of superb ceramic furnaces / Ivoclar Vivadent launches a campaign
The Programat brand of furnaces turns 40. Ivoclar Vivadent introduced the very first furnace with this name at the International Dental Show (IDS) in 1977. Prior to the launch, the unit was extensively tested on the market. Today, this brand is associated with innovation and reliability throughout the world. This is a good enough reason to celebrate this special birthday.
The first series of Programat furnaces (P1) boasted an innovative opening mechanism, which allowed the firing table to remain in place. At that time, the ceramic objects were usually conveyed into the firing chamber with a lifting mechanism. Nevertheless, this technology created quite a few problems. Since the firing table sometimes jerked when it was raised, ceramic objects were at risk of tipping or falling. This problem was skillfully resolved in this new furnace.Therefore, a swivelling furnace head, which is opened by means of a hinge joint, was used in all the subsequent models of this brand.
In the meantime, the brand has celebrated many triumphs throughout the world. On the basis of the latest sales figures, Programat is the current market leader in ceramic furnaces. Among dental technicians, the name is synonymous with innovation, easy handling, high quality as well as with durability and reliability of the firing results. Over the years, Ivoclar Vivadent has consistently further developed the furnaces and improved their handling features for the benefit of the operator.
A powerful trio
Today, the product range comprises three types of furnaces (Programat P310, P510, P710), which feature somewhat different configurations. The current flagship furnace – the P710 – has numerous innovative extras. For example, an infrared camera recognizes the restorations in the firing chamber and measures the temperature on the ceramic objects, and the Digital Shade Assistant determines the tooth shade using digital technology.
Birthday campaign until March 2017
Ivoclar Vivadent will celebrate the special birthday of its successful furnace by organizing a festive campaign with a variety of promotions. Furthermore, a competition will be held to find the world’s oldest Programat furnace. The winner will be presented with a custom-made Programat P710 SE at IDS 2017 in Cologne. More information is available at http://www.ivoclarvivadent.com/de/40years
Programat® is a registered trademark of Ivoclar Vivadent AG.